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BMW launched the E36 hatchback to Europe in year 1994 and named it as BMW 3 series. This was the company’s attempt to make the younger buyers happy and a bold move of pricing the car at just $19,900 where the buyer need to add optional packages to attain luxury features such as leather and sunroof. The model was released to US in 1995 and it was the 318ti and the only model to see the US shores. In an attempt to draw attention of the buyers BMW offered two packages cost $2,400 for the 318ti.
Leather upholstery, remote keyless entry, cruise control, custom wheels and power sunroof were included in the Active package and the other the Sport package offered patterned upholstery, bucket seats, fog lights and a more rigid suspension. In the year 1996 the panoramic sunroof folding canvas was introduced the models sold with this features were known as the ‘California Edition’ of the 318ti. The optional offers kept increasing the price of the car also rose with them which made it unaffordable for customers. After adding all the packages price of the 318ti ended at $25,000 which is stiffer than other competitors offering similar features and facilities.