The demand for big cars seems to be depleting as car owners are increasingly seeking small cars for their driving pleasure. This could be the obvious reasons of fuel economy and fast growing environmental demands enforced by different green agencies. This hugely reflexes on the Lexus’s thinking of becoming less dependent on North American for its fortunes.
What this means is that Lexus must be aiming at a small car lineup, which is more in demand in other parts of the world.
An NX crossover was added to the Japanese automaker’s lineup more recently, but Lexus is actually aiming at an even tinier crossover vehicle. European Vice President of Lexus brand, Alain Uyttenhoven said that it is not impossible for the company to launch a smaller SUV but such move would prove sensible to the company. However the VC did not confirm the development of such model.
About fifty percent of the annual sales of Lexus are accounted from the North American market presently. But preference of the European, Japanese and Chinese market for smaller vehicle would result into developing a smaller car by Lexus which would nestle under NX crossover. According to Uyttenhoven sixty percent premium cars sold in the European continent are priced below $54, 000 at retail and the Audi A1 leads the compact segment.