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With 2017 Jaguar XE, Tata is making an entry into a segment where Ford failed
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Jaguar introduces the XE In the quest of finding sales volumes and credibility for the brand. Data says that Jaguar is not much on car sales, and this should be considered as the evaluation than criticism. Only   9504 units have been sold by Jaguar in the first seven months in 2014 for the US market which is just 24% of Jaguar Land Rover’s combined US sales. More Range Rovers have been sold by JLR than Jaguars and in the mainstream segment the brand figures in the last of the elites unless you take in Smart and Maserati. Even selling of Tesla models is three to one to Jaguar’s. 

 The scenario can change soon as Jaguar is joining luxury sports sedan segment again with the XE in 2016. Earlier it tried it with the X-type. Jaguar is not coming up with any definite numbers, but forecasts that the new XE will be its best-selling vehicle in the future. To build a new model Jaguar invested $2.5 billion in the Solihull, UK factory. Last year both Mercedes Benz c- class and BMW -3 series sold 350, 000 units so Jaguar correctly assume that it should capture a reasonable chunk from the same market with its first in the segment aluminum oriented XE. Even if it sells 5% percent of this volume Jaguar will be able to double its last year sales figures.  If you remember correctly, the Jaguar used to sell 20, 000 to 30, 000 units of the X-types yearly.

Attempting to succeed in a field where Ford the former corporate boss failed Jaguar owned by Tata has built a new platform for making its tiniest sedan. This is neither an abbreviated XF, nor a warmed over X-type aluminum structures will dominate the base of the entire range. According to Jaguar, the platform can be used to making the XJ size cars to SUV and crossovers. 

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