BMW has truly lost a remarkable automobile executive to the VW. BMW’s board member for R & D, Herbert Diess will be taking over as head of the Volkswagen brand from Martin Winterkorn starting from October 1, 2015. Volkswagen Group will continue to be chaired by Winterkorn who will also take up the additional charge of overseeing Audi, Bentley, Porsche, Lamborghini, Skoda, Lamborghini, SEAT and motorcycle manufacturers Ducati, MAN and Scania.
Diess at BMW exercised focus on downsized engines and lightweight technology. He also supervised the launch of hybrid vehicles i3 and i8 and worked on front-wheel-drive new generation automobiles. He is initially from motorcycle background and the astonishing S1000 RR is his project. Known for his intense and impatient nature, this detail oriented executive will fit like a glove in the engineering based culture of VW. He is the owner of supercars for his personal use and is quite smitten with high speed automobiles. According to an executive from BMW he is very similar to Piëch
Diess was considered to be the possible successor of Reithofer, BMW CEO who will step down to open the way for Harald Krüger, Production Chief. Both Diess and Krüger were known for their pragmatic outlook of the EVs than Reithofer who’s quote “what the mobile phone did for communication, electric mobility will do for individual mobility” became famous.
The competition to occupy the top position at the Volkswagen Group, which is likely to be occupied by Winterkorn continuously, is open now. Apart from Diess, there are more aspirants for the post such as Rupert Stadler, the Audi CEO, Wolfgang Dürheimer, the Bentley and the Bugatti chief, who rejoined the race after an eventful stint as Audi R&D chief and also the Porsche’s Matthias Müller. We will wait eagerly to see the moment to arrive.