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Camouflaging Prototypes Is A Must Exercise To Build Aura For A New Car
Camouflaging Prototypes Is A Must Exercise To Build Aura For A New Car

Prototypes of new models are usually camouflaged by their makers as they do not want to reveal them too early to customers so that the element of freshness is always maintained. With this in mind automakers around the world task engineers to build camouflage for each vehicle that speak for themselves.

We observe in spy photos leaked to media that shows the much awaited upcoming new cars which are wrapped in crazy patterns of checks and swirls, and one wonders whether all these dramatics are actually necessary. It is actually not an unnecessary exercise and carmakers, in fact, assign engineers and technicians to design exclusive wraps for each of the new car they make. Character line is erased as they work in connivance with the designers as it is necessary to do to keep the product as a secret. This actually helps to prevent sales undercutting of the current models of a particular company and also build sizable aura for the upcoming product.

Andrew Farah, the famous chief engineer who designed the Chevrolet Volt, said that the big splash for the product is reserved when it comes out look at its best and pretty. There is always the issue of the prototypes which are not comprehensively done getting negative publicity such as the one the Jeep Cherokee had when photos which showed the vehicle with unflattering and unfinished images before the vehicle was released for sale.


Stopping unwanted advance publicity could be hard as it has to do with a 15-feet long product which is required to go through outdoor testing exclusively to prove itself for more development. Combined with is the carmakers penchant for choosing the same venue for testing their vehicles, and the automotive paparazzi is offered with juicy opportunity of spying on them. There is a huge competition to get celebrity car photos in the media out there!

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