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Volvo will no longer be fighting for F segment of the market
Volvo will no longer be fighting for F segment of the market

“We have neither intentions nor ambitions to introduce our vehicles into segment where they would be competing against models with V8 or V12 engines under their hoods. We think this will not suit the image of our brand.” - said the head of Volvo, Hakan Samuelsson, at the Shanghai Auto Show. This means that Swedish auto manufacturer won’t be developing a sedan that would be able to compete with BMW 7 series, Mercedes S-class and Audi A8. And all because such model would not match the new ecological policy the company is following. 

 

The talks about Volvo making a business class sedan started in 2010, after Zhejiang Geely Holding Group has bought Swedish Volvo Cars from Ford Motor Company for a $ 1.5 billion. That was when Li Shufu, the head of Geely, stated that Volvo has the power to compete with Mercedes, BMW and Audi in the F segment of the market. Despite the fact that Stefan Jacoby, the head of Volvo Company at that time, did not approve the idea, Swedish engineers are working in that direction. The proof of that are the Volvo Universe Concept and You Concept cars. 

 

The current Volvo head, Hakan Samuelsson, has the same vision his predecessor did. He thinks that instead of going into the F segment of the market, Volvo needs to develop the SPA platform and create an heir for the S80 sedan. That way E class is a priority for Swedish manufacturer. Another priority, or maybe even necessity, is the XC90 crossover that could use a new generation or at least some remodeling. Apart from that Volvo and Geely have enough work to be done in creating a platform for compact cars. 

 

Well, all this doesn’t mean that Swedish manufacturers have forever refused to enter the F segment of the market. Maybe with time and new possibilities they will return to this idea. The Shanghai Auto Show had a chance to see the premiere of Volvo V40 hatchback. Needless to say this model looks extremely beautiful and new. Seems like Volvo doesn’t need the F segment of the international market, at least for now. 

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